Turn Instagram followers into trial members
Post a free trial, ask people to comment a word, and Tawlki sends the offer to each person who asks, saves their details and answers their questions about classes and membership.
Free to start. No card. See the free plan
- sara.m comments: TRIAL
- Atlas Fitness replies under the comment: Sent you a DM!
- Atlas Fitness sends a private message: Hi Sara, here is your free trial week. Which days can you come in: weekday mornings or evenings?
- Sara answers: evenings
- Atlas Fitness: Great. I have Tuesday and Thursday at 6 pm. Which would you like?
Your posts get attention. Your front desk gets the leftovers.
People like a class video, wonder about the price, and never ask. Others ask and wait a day for an answer. Tawlki turns the interest into a conversation straight away.
What Tawlki does for gyms and fitness studios
Trial offers from your posts
Ask people to comment TRIAL and each person who comments receives the offer they asked for in their DMs.
Details collected
Ask for a phone number or email before the trial pass is sent, and every lead lands in one list.
Class times and prices answered
Timetables, membership prices and what to bring, answered at any hour.
Trial sessions booked
People pick a free time and the session lands in your Google Calendar.
Many offers on one post
Different words for different offers: TRIAL, PRICES, TIMETABLE.
Staff can step in
Reply yourself and Tawlki steps aside.
Ways gyms and studios use it
Free trial week
Comment the word, get the pass, and the studio gets a new lead.
Class timetable
The timetable arrives in the DMs of everyone who asks.
Membership prices
Prices answered the same way every time.
Challenge sign-ups
Collect names and phone numbers for your next challenge.
A Monday in your DMs
- 6:10 am
"Do you have a 7 pm class?" Answered from your timetable while you're opening up.
- 12:00 pm
"How much is membership?" The plans and prices you set, and the joining fee if there's one.
- 5:30 pm
You post a class clip and ask people to comment TRIAL. Everyone who does gets your trial offer in their DMs.
- 8:00 pm
"Can I come for a trial Thursday?" A free time is offered and the visit lands in your Google Calendar.
- 9:15 pm
"Is there parking?" Yes, and where. The question you've answered 200 times, answered a 201st.
What to write down before you switch it on
Gym DMs are almost all about price, schedule and whether a trial is free. Get those three exact and most of the work is done.
- The weekly class timetable, with levels and instructors
- Membership plans with prices, the joining fee and the contract length
- Drop-in and trial pass rules
- Freeze and cancellation policy
- What to bring and what to wear to a first class
- Address, parking and how to find the entrance
- Age limits and any beginner-friendly classes
- Holiday closures
What to keep for yourself
- Injury and medical-fitness questions
- Cancellation disputes and refunds
- Corporate and group memberships
- Complaints about an instructor or class
How to set it up
- Step 1
Pick a post and choose the trigger word.
- Step 2
Write the offer and ask for a phone number if you like.
- Step 3
Switch it on and watch the leads arrive.
Good to know
- You need an Instagram Business or Creator account. Instagram only allows automation on those.
- Instagram has no clickable links in comments, so the offer is delivered in the DM.
- The free plan includes 300 chat replies and 300 comment-to-DM messages a month.
Common questions
Can a gym get leads from Instagram comments?
Yes. Ask people to comment a word, and Tawlki sends the offer and can ask for a phone number or email first.
Can it answer class and membership questions?
Yes. Add your timetable, prices and policies and Tawlki answers from them.
Can it book trial sessions?
Yes. People pick a free time and the session is added to your Google Calendar.
Does it work for yoga, pilates and martial arts studios?
Yes. Any studio that runs trials and classes through Instagram.
Can it book people into a specific class?
Tawlki books 30 minute slots in your Google Calendar, which suits a trial visit or a tour. It doesn't manage class capacity.
Can it reply to my members as well as new people?
It answers from what you've written, so a member asking about the timetable gets the same answer. Anything personal to their account goes to your team.
How do I run a free trial offer from a post?
Post the clip, ask people to comment a word such as TRIAL, and set the DM that goes out to them. Each person who comments gets it.
Does it cost anything?
It's free to start: 300 chat replies and 300 comment-to-DM messages a month, with every feature included and no card required.